ESPN Goals (Barclays Premier League, UK)
Year : 2011
Clients : ESPN
Company : July systems
This was a geofenced cross platform native app experience for clients ESPN that was conceptualised and delivered to bring real time match updates and videos to end users in the United kingdom.
ESPN Goals (Barclays Premier League, UK)
Year : 2011
Clients : ESPN
Company : July systems
This was a geofenced cross platform native app experience for clients ESPN that was conceptualised and delivered to bring real time match updates and videos to end users in the United kingdom.
ESPN Goals (Barclays Premier League, UK)
Year : 2011
Clients : ESPN
Company : July systems
This was a geofenced cross platform native app experience for clients ESPN that was conceptualised and delivered to bring real time match updates and videos to end users in the United kingdom.
Govind mohandas
"I always say that UI isn't a page but a habitable environment you're designing for the user.
You are making a house someone needs to live in. Make it as habitable, warm & accessible as possible."
Design ain't a walk in the park by any means, there are doubts and frustrations strewn along the way. Many a time, the challenges revolve around when to put a stop to iterations & the detailed fine tuning and move on to the next milestone. At what point do we say "enough" and tackle it incrementally? If we do, does that point ever come when we can return to something recently developed & better it? Managing constraints around travel, research, testing and budgets, but still staying true to the design process rather than resorting to ad-hoc ways of taking decisions often proves to be a big challenge. When the team aren't afforded these & have to design in relative isolation, manufacturing some semblance of a process will take a bit out of you, both from a logical and integrity standpoint.
As someone who never likes to half-ass something, keeping the self & team members constantly enthusiastic and inspired will be the toughest challenge, mostly during times when you yourself are not quite feeling it.
Curbing your individuality and highly expressive personality for the larger good also will require great conscious effort from your part. Above all, Ensuring the growth of the team you're responsible for and pursuing the right questions will ultimately validate and put to rest a lot of the frustrations and apprehensiveness suffered along the way.
Many a time, I contemplated & questioned the value of design in a B2B & sales driven context where most enterprise tools are forced top down and numbers rule the game. Intuitiveness and ease of use (words loosely used) sometimes didn't matter in the context of the tool being able to meet the functional goals. Keeping my energy at a high level and transmitting the enthusiasm before each project brainstorm when it was but a minor exercise required me to summon all creativity and motivation skills. It requires great mental stamina and diligence to ensure that all corner cases and loose ends have been taken care of. It really is about stamina. At the end, I was able to take solace from the fact that our work had set an unprecedented high bar for the company and the domain, and received with great delight from customers.
My maturity developed while practising inclusive design, not just preaching it, and developing a thicker skin, picking the right battles and letting things go. I now know that getting to 97% is the easy part. 98 to 99.9% is extremely hard.